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In research on what works and what does not in terms of product innovation. Some observations: • Innovation Man, who leaps over tall buildings, overcoming roadblocks by going underground and …
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I'll take it for granted that your product offering, price, and customer service, etc. are all at a standard which ensures your customers will be delighted with their purchases. However, before you …
Continue Reading about 13 Reasons Why Your Marketing Isn’t Soaring With The Eagles – Part 1 →
Business Strategy can take two forms: (1) the direct approach and (2) the indirect approach. The former consists of a direct advance to the competition, culminating in a powerful marketing frontal …
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In their new book, The Other Side of Innovation, Chris Trimble and Vijay Govindarajan, discuss their research on what works and what does not in terms of product innovation. Some …
Continue Reading about New Product Innovation – More than just a Good Idea →
Business Strategy can take two forms: (1) the direct approach and (2) the indirect approach. The former consists of a direct advance to the competition, culminating in a powerful marketing frontal …
Continue Reading about The Element of Surprise – Following the Course of Least Resistance →
Mergers and Acquisitions within the Aerospace and Defense market have had a large part in shaping the industry. Some organizations have flourished like Northrop and L-3, venerable names McDonnell …
